Chris Cooper is the founder of Two-Brain Business, the largest mentorship practice for gym owners in the world. What started in 2009 as a blog documenting the hard lessons from his struggling gym has since evolved into a proven system that now helps over 1,000 gyms at a time achieve financial freedom, operational excellence, and owner independence.
If you missed his appearance on the Wealth Without Wall Street Podcast, this is your chance to learn how his mentorship program is transforming the lives of gym owners—turning overwhelmed operators into confident business leaders.
Go Deeper with Chris Cooper
What is Two-Brain Business?
Two-Brain Business is a mentorship-based growth system designed to help gym owners go from overwhelmed to overachieving. The program includes one-on-one mentorship, proven tools, and step-by-step guidance tailored to your gym’s needs.
The Program Covers:
- Personalized Business Mentorship
One-on-one calls with experienced gym mentors who’ve been in your shoes. - Growth Stage Curriculum
Step-by-step playbooks for Start-Up, Growth, and Legacy gym owners. - Marketing & Sales Training
Learn how to attract, convert, and retain clients using digital and affinity marketing. - Financial Systems & Metrics
Master pricing, profitability, and cash flow using their proprietary dashboard. - Owner Independence Framework
Build a gym that runs without you—freeing your time for the parts you enjoy.
If you’re tired of doing everything yourself or wondering if your gym will ever be truly profitable, Two-Brain can give you the strategy, support, and confidence to grow without burning out.
Meet Chris Cooper — Gym Business Mentor & Founder of the World’s Largest Fitness Mentorship Practice
Chris Cooper isn’t a theorist—he’s a gym owner who’s lived the struggle firsthand. After nearly burning out and facing the reality of a failing business, he started documenting everything he was learning. That journey led to building the frameworks and mentorship model that would become Two-Brain Business.
Today, Chris is the founder of the world’s largest mentorship practice for gym owners, supporting over 1,000 gyms worldwide at any given time. He owns several other businesses, including a gym, and has helped thousands of owners build profitable, resilient fitness businesses.
Chris is also the author of dozens of ebooks and nine books, including, "Millionaire Gym Owner", "Gym Owners Handbook", "Start a Gym" and "Two-Brain Business" — the best-selling fitness business book of all time.
Through Two-Brain, Chris helps gym owners break free from burnout, master the business side of fitness, and grow sustainable, profitable gyms with less stress and more freedom.
What You’ll Learn From Chris Cooper:
- How to Build a Profitable Gym Without Burning Out
Ditch the hustle trap and start building systems that create time, money, and freedom. - Why Mentorship is the Shortcut You’ve Been Missing
Learn why gym owners who work with mentors grow faster, earn more, and stay in business longer. - The Real Reason Gyms Fail (and How to Fix It)
Chris has helped thousands of gym owners spot the patterns, avoid the pitfalls, and grow strategically. - How to Reclaim Your Business and Your Life
Get off the hamster wheel and design a gym that works for you—not the other way around.
Why Two-Brain Mentorship Works
Too many passionate gym owners end up broke, burned out, and unsure of their next move. Most love fitness but struggle with the business side. Chris Cooper built Two-Brain Business to change that. With proven systems, expert mentorship, and a global community of like-minded owners, you’ll stop guessing—and start growing with clarity, confidence, and support.
Explore Chris's Work Today
Chris Cooper is redefining what it means to run a successful gym. Through Two-Brain Business, he’s giving gym owners the clarity, confidence, and systems they need to build profitable businesses without burning out. Don’t miss this opportunity to explore a proven, mentorship-driven alternative to the traditional grind of gym ownership.
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Share this with a gym owner who’s ready to grow smarter: twobrainbusiness.com
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Run a Profitable Gym Starts Here: Watch on Youtube | Listen on Apple Podcast
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Access their Free Resources: Visit the Resource Library
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Shop Chris Cooper’s Bestselling Gym Business Books on Amazon
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Follow Chris and the Two-Brain team for insights, case studies, and daily mentorship moments: